J.Crew x US Rowing
J.Crew x US Rowing
J.Crew x US Rowing
Boston, MA
Year Involved — 2026 via OVERNIGHT
Role — Senior Producer
To celebrate Boston’s Head of the Charles Regatta, J.Crew launched an exclusive collection in collaboration with USRowing, transforming its Newbury Street store into The Oarsman Club.
We hosted a private breakfast for athletes, family and friends of the men’s and women’s national rowing teams, athlete meet-and-greets, and a challenge to clock the fastest 100M time on a custom-wrapped Concept2 erg.
Vintage props and custom details brought the rowing theme into the space, creating a gathering place for athletes, fans, and shoppers throughout race weekend.
