HOKA Light House
HOKA Light House
HOKA Light House
Los Angeles, CA + Boston, MA
Year Involved — 2026 via Brand New: A Collective
Role — Executive Producer
Taking place during marathon weekends in Los Angeles and Boston, the HOKA Light House was created as a hub to celebrate community, the space was designed for both runners and non-runners to recharge and connect amid the energy of race week. From shakeout runs with local run clubs, to collaborations with local food and beverage partners and panels featuring HOKA athletes, each element was thoughtfully curated to reflect the spirit, inclusivity and connection that define the running community.
